25 years of experience in B2B, especially B2B sales, in LatAm Fintech Founder and Investor

About me

About me My name is César Aya. I was born, raised, and currently live in Bogotá (Colombia). I studied Business Administration at Universidad de Los Andes and a MBA from Said Business School at the University of Oxford. My 25 year professional life is made of two major chapters. Chapter 1 IBM Latin America and IBM UK as a Product Specialist, Manager, and Regional Leader, responsible for USD80 million in sales per year and teams of 40+ in different countries. Expertise: B2B Sales, Corporate Technology Financing Chapter 2 Early stage investor in more than 50 Fintech, Proptech, and other technology companies in Latin America, the US, and the UK, through a UK-based investment vehicle. Co-Founder of Escarlata, a Fintech that develops credit platforms for SMEs in Latin America. Expertise: Early Stage M&A, B2B Sales, SME Financing Why Landa Latin America is the next frontier in social and economic development within our planet. We are facing a unique opportunity to build ecosystems that enable our societies to thrive in a sustainable way during the following decades. Landa is uniquely positioned to find valuable talent that is willing to share and to implement for our greater good. I am humbled by the challenge and by the opportunity to contribute. Niche B2B Sales Pipeline Management Sales Teams selection and development Geographic Expansion and Coverage Early Stage M&A When to contract, when to acquire Structuring Execution SME Financing Technology Funding Structuring Execution Fun Facts Happy to engage with any fellow tennis players! Novice cook: asados, canned chicken, paella, fideua -> happy to receive tips & recipes!! Let´s Connect ! <https://www.linkedin.com/in/cesaraya/> cesar.aya@escarlata.co +573107593113