Landa Club

My Skills:

Top areas of expertise and tools used
to accomplish projects.

Primary Skillset:

Data Science

Secondary Skillset:

B2C

Business analytics

Strategy

Revenue Operations

Operational Strategy

My Services

Profitable/Sustainable Acquisition & Engagement Strategy & Ops

Average Engagement Duration:

1-3 months (depending on the data quality, quantity & complexity)

- Definition of objective function (i.e., what we are trying to maximize/minimize) - Customer segmentation analysis: Understand if customers can be segmented behaviorally applying the RFM (Recency, Frequency, Monetary) cohort framework (i.e., cohort users by how the interact with the platform) - Exploratory analysis: Understand which levers affect positively and negatively our objective function on a per cohort basis (i.e., which types of experiences increase or reduce the probability of churn) - Root cause analysis: Deep dive into main levers (e.g., if "delivery time > 60 min" is your main cause of churn, understand main causes of 60min+ deliveries) - Go-to strategy & implementation: Create acquisition & engagement strategy \*per cohort\* according to findings on exploratory & deep dive analyses - Training: Train operations & strategy teams on data science tools and frameworks to guarantee continuity of framework

Diversified professional experience

Main companies where I gained experience

Find out more:

LatAm Eater Acquisition Lead

UberEats

Led team of Data Scientists (3) in sustainable user acquisition project; saved +$20M USD/year by using advanced analytics to identify negative-ROI strategies (i.e., discounts) & repurposing their budget to organic-based brand awareness initiatives

2022-2023

About me

• I am an ex-UberEats & ex-DiDi Food Operations & Strategy Manager who works in the intersection of data science and business strategy. I have the business acumen and experience to know what is relevant to analyze + the advanced analytical skills to be able to go through the data to obtain unique + relevant insights. • My knowledge and experience stem from my MBA with concentration in analytics of consumer behavior, 8 years experience in strategy & ops roles in UberEats, DiDi Food & Citibank, where my insights led to increased efficiency/ROI and thus subsequent changes in MO LatAm-wide in the online food delivery organizations of these companies, as well as my experience as a business school professor at one of Mexico's top business schools (Tec de Monterrey's EGADE), where I continue not only to teach, but also to keep up with the relevant methodologies & technologies. • I have a real and honest passion for understanding customer behavior in varied circumstances through the analysis of large amounts of user-lever or transaction-level data, uncovering \*actionable\* patterns and insights.

Get in touch

Joel Menéndez Ramírez

Mexico

I help direct B2C online platforms profitably acquire and engage their customers. My experience stems from 8 years doing consumer behavior analytics in the online food delivery & online banking industries.