Strong experience developing effective data-driven brand and marketing strategies for Mexico and Latin America. I specialize in brand strategy & positioning, deep consumer understanding for proper messaging strategy, and integrated campaign development, from insights detection to execution.

About me

About me My current location is Mexico City, where I was born and raised. :bandera-mx: My professional background includes +15 years of experience developing effective data-driven brand and marketing strategies for Mexico and Latin American markets, leading their execution and creative work to accomplish key business goals: demand generation, sales, brand positioning, etc.; for diverse categories such as fintech (TEND), mobility (WAZE & UBER), automotive (CHEVY), beverages (PEPSI), and consumer goods industries. My expertise lies in leading deep consumer understanding and using that info to build a marketing strategy; a well-built Buyer Persona is critical for every organization, no matter the stage of the business; it lets you set the right Value Proposition and the right messaging strategy for every touch point with the potential user. :landaclub: Why Landa: I like the idea of being part of an inspiring community where I can grow my network, share my experience and knowledge, and find an additional source of income while adding value to new startups in LATAM. :dardo:Niche Brand Building & Brand Positioning Buyer Persona Development. Product Marketing: Value proposition development. Marketing Plan Development. Messaging strategy. Let’s Connect: LinkedIn