Fractional Product Manager & Product Development Consultant
8 years of experience

Developed B2B & B2C solutions focused on messaging across FinTech, Media, & MarTech verticals.

I think a lot about 'digital plumbing' and cost efficiencies, ensuring that messages augmented with key AI intelligence are processed in a timely & efficient manner, and are of high value to its end consumer.

Get in touch
🇺🇸
Marianne Dologuin
United States

My Skills:

Top areas of expertise and tools used
to accomplish projects.

Primary Skillset:
Product Management
Secondary Skillset:
Product Development
Strategic Communications
New product launch
Machine Learning
B2B
B2C
Fintech
E-commerce
Media&Entretainment

My Services

BETA Product Launch

Average Engagement Duration:
3 to 12 Months

- Design Pilot Program & GTM Positioning w/ Emphasis on Testing Business Hypotheses

- Beta Tester Recruitment 

- Validate Commercial Viability & Price Strategies

- Translate Beta Feedback to Feature Iterations & Engineering Requirements

- Reach Product Market Fit

Software Migrations for Mature Companies

Average Engagement Duration:
3 to 12 Months

- Align on Project Migration Goals & KPIs

- Data Analyses to Determine Feature Deprecation, Redesign, or Retention 

- Status, Budget & Dependency Tracker

- Engineering Rollout Plans 

- Client Communication Plans 

- NOTE: This is designed for late stage companies with an emphasis on cost optimization, tech debt reduction & security modernization. 

Building AI Powered Messaging Solution

Average Engagement Duration:
3 to 12 Months

- Market Opportunity Sizing

- Assessing Build vs Buy Solutions 

- Project Management for Design & Development Breakdown 

- Establishing Performance Metrics for both Deliverability & Product Adoption 

- Consultation on US & Canada Regulatory Requirements (SMS/MMS)

Diversified professional experience

Main companies where I gained experience

Find out more:
Principal Product Manager
Bluecore
_Series E Retail marketing technology with robust customer identification & AI powered personalized product recommendations_ - Spearheading R&D-wide effort in building better cost instrumentation & achieving cloud infrastructure cost reduction effort (~20% decrease with corresponding % increase in overall company margin).  - Achieved targeted ACV for year 1 launch after successful SMS channel activation. Leveraging advanced AI capabilities based on first party user data & product catalog, clients are seeing 5x conversion rates at ⅓ of targeted audience, with comparable revenue.   - Manage reliability guaranteeing 2BN+ daily email sends at peak Black Friday Cyber Monday for core business.
2021 to Present
AlphaSense
Product Manager - Alerts & Integrations
_Series E AI (NLP) powered search engine with core goal of expediting & centralizing qualitative research across premium content_ - Implemented auto alerting for trialer activation, influencing ~$5M of closed won business.   - Conducted experiments and user research key in adopting 2 key AI research algorithms – News Clustering and Document Recommender. This project resulted in ~33% or 2x of normal user created email opens.
2019 to 2021
Digital Product Development Manager - Pilot Innovation Team
Hearst Television
_Pilot Innovation Team for a consortium of 30+ Local TV Stations aimed at reaching younger demographic_ - Part of a team that implemented new technology and a suite of digital products separate from division’s core offerings.  Successes include BOT development and Amazon Echo Show integration, and launch of local discovery mobile app.  - Instrumental in rebooting and digital integration for polling vendors in 15 TV stations (100% participation); HTTPS conversion and SEO optimization for 28 TV independent apps and sites; GeoAlert implementation. - R&D Projects/Research: 360 Videos Reboot & VR/AR Developments, Feeds aggregating key Local Influentials social posts; UGC for historical archives; Push Notification 2.0 i.e. push stories, and API triggered weather marketing; OTT revamp. 
2017 to 2019
Product Manager - Investment Banking Strategy & M&A Tools
Dealogic
_An Ion Analytics Company & The Carlyle Group Portfolio Company, Financial Market platform used to benchmark primary investment banking deal valuation and transaction fees_ - Worked with the UX team in re-design for mobile platforms and in launching Dealogic’s first Android/iOS App. Cleared 90% of vertical backlog in alignment with business’ ACV targets. - Instrumental in securing commitment across technical and business clients, successfully sunsetting legacy deployed platforms, migrating 75% of clients to new-technology Feeds and paving way for wider Enterprise Feed discussions.
2017 to 2019

About me

Pleasure meeting you virtually & look forward to working together.  When I’m not solving problems at work, you can find me mostly outdoors,  likely socializing (ENTJ here w/ 95% Extraversion). I flaneuse about the City with my rescue Shih Tzu and use that as prep for longer hikes in the Catskills & Hudson Valley. I love learning & discovering new things. This usually manifests through language lessons, traveling, & sampling food from everywhere (with particular preference to street food but no need to twist my arm for Michelin grade supper).  Like any good New Yorker with tons of antsy energy, I do like running & skiing as a forcing function to get me away from screens. Still debating which of my _very very very_ basic skills will I focus my energy on for the warmer months - sail/scuba/surf? Help me decide!

Get in touch
Marianne Dologuin
 - 
United States

I'm open to:

Collaborations
Expert calls
Monthly retainers
Open to travel
Remote work

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