I'm a graphic designer specialized in branding and brand communication and advertising. Specially for startups and in the tech industry.

About me

Hi everyone, its great to slack-meet you... :hola::tono-de-piel-2: About me Where are you from: Mexico City :bandera-mx: Current location: New York City :us: Background: I have a diverse background in design, creative direction, and brand strategy currently working remotely from New York City. In 2019, I co-founded The Why Studio, a creative agency dedicated to helping individuals and businesses discover their "why" and express it through compelling branding, design and storytelling. At The Why Studio, I'm a Creative Directress, Designer and Strategist, where we believe that understanding the core purpose and motivation behind a brand or person is crucial for creating meaningful and impactful brands. Since 2016, I have also been a freelance graphic designer and brand strategist, providing creative solutions and strategic branding to clients worldwide. In my previous roles, I worked at Rutas y Raíces from December 2018 to October 2019, where I led marketing, design, and creative initiatives in Mexico City. Prior to that, I was a Regional Latam Creative Designer at Uber from January 2017 to August 2018, focusing on the Latin American market. In 2016, I served as a Designer, Marketing Manager, and Brand Strategist at one of the first Fintechs in Mexico, Swap. My early career included a position as an Art Assistant at Sparkling Advertising Agency from January 2015 to April 2016, and an internship as an Art Director at Young + Hungry, a Creative Co-Op, in San Francisco, CA, in 2014. :landaclub: Why Landa? I am excited to join Landa to grow my skills and carve out a new career as an independent consultant. I am passionate about bringing a female perspective and touch to the industry, which I believe is crucial for promoting diverse and inclusive growth in the field. I want to expand my knowledge and help others discover their "why," cultivating a deeper connection with their goals and purpose. With Landa offering a fantastic platform for networking and connecting with professionals from diverse backgrounds and experiences, I am enthusiastic to collaborate, learn, and build relationships within this dynamic community. :dardo: Niche As a creative, strategic, and graphic designer, I specialize in crafting designs that emotionally resonate with audiences and achieve impactful outcomes. My focus is on helping other consultants articulate their "why" and purpose through compelling personal branding, as well as assisting brands in discovering and visually expressing their core motivations. I offer a unique service that blends graphic design with strategic branding, aiming to create visually engaging narratives that differentiate my clients in the market. This specialization allows me to cater specifically to the needs of consultants and brands looking to strengthen their identity and communicate their values effectively. :manos\_abiertas: Who can I help the most Consultants: I specialize in helping consultants create their personal branding to communicate their unique "why" and purpose effectively. My goal is to craft visual identities that resonate deeply with their audience and differentiate them in their field. Small Businesses and Startups: I assist small businesses and startups in discovering their core values and visually expressing them through compelling design. This helps them establish a strong brand identity that attracts customers aligned with their mission. Entrepreneurs and Founders: I support entrepreneurs and founders in developing clear brand narratives and visual strategies that reflect their mission and resonate with stakeholders, including investors and customers. Established Brands: For established brands, I offer services to refresh their brand identity and align their visual communication with their core values. This enhances their connection with existing customers and attracts new ones who share their brand philosophy. :gorro_de_fiesta: Fun facts One of my clients is actress and director Jennifer Morrison and her husband Gerardo Celasco I teach kids yoga, promoting health and mindfulness to young minds. I’m navigating the joys and challenges of being a first-time working mom :cara\_deshecha: :cara_de_robot: Let's connect Linkedin Portfolio The Why Studio