Founder and Startup Advisor at Pennfield & Co.
7 years of experience

I specialize in helping Seed through Series B Tech-Enabled Brokerages in Latam launch or fine-tune their affiliate sellers strategy.

My focus is on Proptech, but I have applied the principles and know-how successfully to help digital marketplaces in some other sectors.

Get in touch
🇲🇽
Pedro Marín
Mexico

My Skills:

Top areas of expertise and tools used
to accomplish projects.

Primary Skillset:
General Management
Secondary Skillset:
Team building
Interim Executives
Operations
Strategy

My Services

Launch and/or Fine-tune Affiliate Sellers Programs for Startups

Average Engagement Duration:
2 - 4 months
\- Sales Operations design \- Business fundamentals analysis (First Principles) \- Data analysis \- Value proposition affiliates \- Affiliate Incentives \- Acquisition strategies \- Engagement & Retention \- Operational workflow design \- Sales Strategy

B2B Sales Operations Design & Implementation for Startups

Average Engagement Duration:
2 months
- Sales Strategy - CRM implementation - Funnel design - Sales operation design & documentation - Principle based best practices - Training

Advisory

Average Engagement Duration:
3 - 12 months
- Go-to-market strategies - Building digital marketplaces in Latam - Building a business from First Principles - Process improvement - Team building

Diversified professional experience

Main companies where I gained experience

Find out more:
Head of Deal Management
Lamudi
- Owner of the Affiliates Business vertical managing $7.3MM USD in sales; Leading a team of 4 direct reports, and 2,200 affiliates. - Design and implementation of the organizational structure to scale the marketplace business. - Create economic models to quantify the risk/reward of the deals. - Project Management: Experiments to validate markets and products within the real estate sector in our vertical. - Own, measure and improve end-to-end funnel performance against KPIs. - Lead and collaborate with cross-functional teams (Sales, Product, Analytics) in Mexico, Philippines, and Indonesia to create product roadmap based on business insights and feedback collected. - High-level strategy sessions with executive leadership (VPs, Country Manager, CEO).
2020 - Present
Head of External Sales Network
Lamudi
\- Marketplace strategy (Understanding First Principles and drivers to validate Business Model), managing $3.1 MM USD in sales; Leading a team of 2 direct reports, and 1,500 affiliates. \- Build the sales funnel for an affiliates network (Reverse engineering to set KPI targets) to ensure go-to-market strategies, business objectives and revenue targets. \- Design and implementation of :o User acquisition strategy. o User lifecycle (Activation, onboarding, communications, deal management). o Affiliates incentives (monetary and non-monetary) program. o Operational workflow (internal team). \- Funnel management & deal negotiations. \- Key account management: Affiliate brokers and client real estate developers.
2019 - 2021
Business Development Manager
Easytask Chile
\- In charge of the Marketplace strategy: Pivot B2C to B2B model, managing $1.3 MM USD in sales. Leading a team of 4 direct reports, 850 affiliates \- Business development: Adapting our core offering to enter new markets (government, hospitality, and fast-casual dining). \- Design and implementation of OKRs to structure the company’s goals. \- Drive the entire sales cycle from initial customer engagement to ensure successful implementation. \- Product: Built roadmap for pivoting our product from B2C to B2B.
2018 - 2019
Data Analyst
Apple
- Conduct data analysis to deliver insights and learnings to Data, Design and Engineering teams. - Conduct end-to-end testing to audit ELT pipelines and databases in order to have optimized processes and accurate outputs. - Our efforts had direct impact to millions of customers in a manner of minutes - Project demanded developing analytical thinking and decision making in fast pace. - Project involved speaking and writing in three languages
2015 - 2016

About me

Born and raised in La Paz, Bolivia. I lived and worked in 5 countries so far (Bolivia, Chile, Germany, U.S, and Mexico). I'm an insatiable learner by nature, and enjoy sports and travelling. INTJ-A personality type. - I have deep experience in building digital startups in Latin America.

Get in touch
Pedro Marín
 - 
Mexico

I'm open to:

Company advisor
Monthly retainers
Open to travel
Project based
Remote work

Portfolio & Testimonials

Launched Tech-Enabled Brokerage in Mexico
CLIENT: 
LAMUDI MEXICO
10/hs week
Juan Francisco Novoa
Regional Managing Director Japan

Tuve el placer de trabajar junto a Pedro durante prácticamente un año. La verdad es que es una persona muy honesta, que complementa cualquier equipo de trabajo con una mirada global y analítica. Durante este tiempo, se transformó en un apoyo en todo lo que se relaciono con la dirección de la empresa, desde el punto de vista de la planificación estratégica, como también desde el lado comercial, agregando a nuestra empresa muchos procesos y funcionamientos que hicieron posible el crecimiento.

“
Helping DoorDash validate hypotheses for LatAm before going in
CLIENT: 
DOORDASH.COM
10/hs week
Mateo Serrano
VP

Pedro es la definición de dar el 200%. Cualquier objetivo por lejano que pareciera era lograble al contar con la entrega, perseverancia, inteligencia y capacidad analítica que tiene. Estructurado en su pensamiento, operando desde las verdades fundamentales del negocio, Pedro tiene un perfil polivalente que aporta en múltiples facetas de cualquier organización.

“
Launched Tech-Enabled Brokerage in Mexico
CLIENT: 
LAMUDI MEXICO
40/hs week
Jaume Molet
CEO

Pedro is an asset for every company. He brings a high level of commitment and operational excellence in his day to day activities. He is a profile that will easily adapt and is always willing to learn and build culture to every organization.

“

Get in touch

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