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Hi everyone! Excited to meet you all. Happy mothers day for the people celebrating it in Mexico! :hola::tono-de-piel-2: About me Where are you from: Born and raised in Lima, Peru :bandera-pe: Current location: Mexico City for the past 5y Background: My career started in banking, but I realized it wasn't my preferred industry and decided to pursue an MBA abroad to grow and open up different job opportunities. I left Peru in 2015 and went to ESADE Business School in Barcelona. After graduating, got married and moved to Miami, USA. Spent a couple of years there and worked at MyRentHero, a tech platform sort of like the "Airbnb for college students" as a CMO. Family decisions drove to move to Mexico City, where now I feel like home and was hired by DiDi as Regional Marketing Manager. At DiDi I led the launch of DiDi Food for a couple of cities in Mexico and then over the years grew to become the Restaurant Marketing Lead for the LATAM Region. I concluded my work at DiDi on January 2024 as a Sr Brand Integration Marketing Manager, where I planned cross biz initiatives to help the brand and business grow even more. :landaclub: Why Landa? After being laid off due to a reorganization, I was forced to explore other job opportunities and realized I wanted to become my own boss, be an owner of my time and focus only on things that excite me a lot: marketing and mentoring women. For this mission, I realized I needed to learn from the best and structure better my proposals. :dardo: Niche Marketing strategy Brand management Go-To market Career coach (CV, LI, Mentoring) :manos\_abiertas: Who can I help the most Still refining this niche Helping startups and corporations to land the right marketing strategy at any stage they are at Helping women advance their personal and professional lives :gorro_de_fiesta: Fun facts I didnt like low impact exercise and prefer HIIT or Basketball, but now I do pilates #momlife I've lived in 4 countries now I was a career coach for a woman community in Miami I appeared in a Peruvian punk music video :cara_de_robot: Let's connect Linkedin Website
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