As a go-to-market marketing professional, my expertise lies in three key areas that set me apart in the market: Strategic Planning: I excel in crafting comprehensive go-to-market strategies that align with business objectives, target audience needs, and market trends. By conducting through market research and analysis, I develop innovative strategies that drive customer acquisition, retention, and revenue growth. Cross-Functional Collaboration: I am highly skilled in fostering collaboration and alignment across various departments, including operations, sales, product development, and customer experience. By effectively communicating goals and objectives, I ensure seamless execution of go-to-market initiatives and maximize cross-functional synergy. Data-Driven Decision Making: I leverage data analytics and performance metrics to inform marketing strategies and optimize campaign performance. By continuously monitoring and analyzing key metrics, I identify areas for improvement and implement data-driven solutions to drive business success. In summary, my expertise in strategic planning, cross-functional collaboration, and data-driven decision-making positions me in the top 3% of the market, enabling me to drive impactful go-to-market initiatives and deliver measurable results for any organization.

About me

Hi everyone! Excited to meet you all. Happy mothers day for the people celebrating it in Mexico! :hola::tono-de-piel-2: About me Where are you from: Born and raised in Lima, Peru :bandera-pe: Current location: Mexico City for the past 5y Background: My career started in banking, but I realized it wasn't my preferred industry and decided to pursue an MBA abroad to grow and open up different job opportunities. I left Peru in 2015 and went to ESADE Business School in Barcelona. After graduating, got married and moved to Miami, USA. Spent a couple of years there and worked at MyRentHero, a tech platform sort of like the "Airbnb for college students" as a CMO. Family decisions drove to move to Mexico City, where now I feel like home and was hired by DiDi as Regional Marketing Manager. At DiDi I led the launch of DiDi Food for a couple of cities in Mexico and then over the years grew to become the Restaurant Marketing Lead for the LATAM Region. I concluded my work at DiDi on January 2024 as a Sr Brand Integration Marketing Manager, where I planned cross biz initiatives to help the brand and business grow even more. :landaclub: Why Landa? After being laid off due to a reorganization, I was forced to explore other job opportunities and realized I wanted to become my own boss, be an owner of my time and focus only on things that excite me a lot: marketing and mentoring women. For this mission, I realized I needed to learn from the best and structure better my proposals. :dardo: Niche Marketing strategy Brand management Go-To market Career coach (CV, LI, Mentoring) :manos\_abiertas: Who can I help the most Still refining this niche Helping startups and corporations to land the right marketing strategy at any stage they are at Helping women advance their personal and professional lives :gorro_de_fiesta: Fun facts I didnt like low impact exercise and prefer HIIT or Basketball, but now I do pilates #momlife I've lived in 4 countries now I was a career coach for a woman community in Miami I appeared in a Peruvian punk music video :cara_de_robot: Let's connect Linkedin Website