I am an innovation igniter. My specialty is research. I am an expert in reading trends and listening to users, analyzing information, and generating insights that help companies and individuals make decisions that kickstart high-impact innovation processes for their businesses, lives, and careers.

About me

About me Where are you from? Arequipa, Peru :bandera-pe: Current location: I currently live in a small town 2 hours from Buenos Aires, Argentina :bandera-ar: Background: 18 years of experience, with 10 in the world of communication and advertising, and 8 in people-centered design, including research and supporting C-levels and founders in designing their strategies. I have worked in various sectors: banking, insurance, tourism, edtech, and HRtech for clients across LatAm. :landaclub: Why Landa? I want to work independently and develop my skills by working on different projects. :dardo: Niche I’m still defining it, but I see myself working with founders and product teams, helping them bring a fresh, human perspective to designing and building their strategies, both user-facing and for building their teams. :apretón-manos: Who can I help the most? Founders, product teams, HR teams :gorro_de_fiesta: Fun facts In addition to my work as a researcher, I am a certified ontological coach. I love karaoke, eating (Peruvian, Mexican, Indian, and Korean food). Half of my family is Argentine, and the other half is Peruvian. I have two cats named Papas and Ketchup