My focus is on Proptech, but I have applied the principles and know-how successfully to help digital marketplaces in some other sectors.
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Top areas of expertise and tools used
to accomplish projects.
Main companies where I gained experience
Marketplace strategy (Understanding First Principles and drivers to validate Business Model), managing $3.1 MM USD in sales; Leading a team of 2 direct reports, and 1,500 affiliates.
Build the sales funnel for an affiliates network (Reverse engineering to set KPI targets) to ensure go-to-market strategies, business objectives and revenue targets.
Design and implementation of :o User acquisition strategy. o User lifecycle (Activation, onboarding, communications, deal management). o Affiliates incentives (monetary and non-monetary) program. o Operational workflow (internal team).
Funnel management & deal negotiations.
Key account management: Affiliate brokers and client real estate developers.
In charge of the Marketplace strategy: Pivot B2C to B2B model, managing $1.3 MM USD in sales. Leading a team of 4 direct reports, 850 affiliates
Business development: Adapting our core offering to enter new markets (government, hospitality, and fast-casual dining).
Design and implementation of OKRs to structure the company’s goals.
Drive the entire sales cycle from initial customer engagement to ensure successful implementation.
Product: Built roadmap for pivoting our product from B2C to B2B.
Owner of the Affiliates Business vertical managing $7.3MM USD in sales; Leading a team of 4 direct reports, and 2,200 affiliates.
Design and implementation of the organizational structure to scale the marketplace business.
Create economic models to quantify the risk/reward of the deals.
Project Management: Experiments to validate markets and products within the real estate sector in our vertical.
Own, measure and improve end-to-end funnel performance against KPIs.
Lead and collaborate with cross-functional teams (Sales, Product, Analytics) in Mexico, Philippines, and Indonesia to create product roadmap based on business insights and feedback collected.
High-level strategy sessions with executive leadership (VPs, Country Manager, CEO).
Conduct data analysis to deliver insights and learnings to Data, Design and Engineering teams.
Conduct end-to-end testing to audit ELT pipelines and databases in order to have optimized processes and accurate outputs.
Our efforts had direct impact to millions of customers in a manner of minutes
Project demanded developing analytical thinking and decision making in fast pace.
Project involved speaking and writing in three languages
Born and raised in La Paz, Bolivia. I lived and worked in 5 countries so far (Bolivia, Chile, Germany, U.S, and Mexico). I'm an insatiable learner by nature, and enjoy sports and travelling. INTJ-A personality type. - I have deep experience in building digital startups in Latin America.
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