How a Landa Club top operator helped Apprecio (YC-S22) launch its growth engine in 2 weeks.

January 25, 2024

About the company

Apprecio is a YC-backed startup, which developed a point-of-sale application intended to manage grocery stores in one place. The company's application specializes in managing all operations, calculating the margin of the products sold, viewing expenses and income by date in one place, and scanning products and finding out the suggested price in the area, enabling shopkeepers to keep track of all the expenses and income of little store.

Primary industry:
Application software
Financing status:
Venture Capital backed - Pre-Seed
Primary Office:
Mexico City, Mexico

Problem Statement

Apprecio partnered with Landa Club to connect with an experienced operator to kickstart its growth engine in record time. Apprecio lacked an internal resource possessing the necessary performance marketing skills and experience for executing this crucial project. The situation was further complicated by the steep learning curve associated with developing an internal strategy and process, along with the high costs involved in hiring a full-time professional with such specialized experience. Moreover, the recruitment process would have added additional expenses and time constraints to the equation.

  • Year: 2022
  • Operators matched: 1
  • Operators selected: 1
  • Satisfactory outcome: Yes

Case Study

Problem Statement

Apprecio had the challenge of increasing its quality lead generation through paid ads. However, they did not have anybody to do so, or the ability to test their efforts from scratch. The need was pressing, because of growth targets, and hiring a full-time role was proving time-consuming and expensive.

Project Type
Project Based
Primary Skillset
Performance Marketing
Problem Type
Not generating enough quality leads
Can't find or attract the right talent in time
Potential negative Impact
Missing growth targets
Missed revenue opportunity
Root causes
Lack of internal skill or seniority
Budget constraints
Solution

An operator experienced in paid channels, planned and executed campaigns in social media channels in order to kickstart Apprecio’s Growth Engine and increase Apprecio’s business.

Solution

An operator experienced in paid channels, planned and executed campaigns in social media channels in order to kickstart Apprecio’s Growth Engine and increase Apprecio’s business.

Project Format & Description

Rundown:
  • An analysis of previous efforts, suggestions for improvements, and insights based on those.
  • Conducting research on the target audience and devising strategies to engage them through digital channels.
  • Competitive analysis from an ads perspective.
  • Campaign structure proposal, objectives, audiences, KPIs definition, and nomenclature in Facebook Ads
  • Campaign structure proposal, objectives, audiences, KPIs definition, and nomenclature in Google Ads
  • Research of relevant keywords for Apprecio and those used by the competition(to be used in campaigns as well as in social media and blog content, website, and hashtags).
  • Execution of campaigns on Google and Facebook Ads
  • Campaign optimization process (review, analysis of key metrics, reporting, costs, conversions, redistribution, and budget scaling).

Time commitment

  • 3 weeks
  • 10 hours per week

Outcome and Impact

The project was a big success. Within just one and a half weeks, Apprecio implemented a growth engine that effectively generated high-quality leads through Paid Ads, resulting in a remarkable increase in revenue opportunities in record time. Moreover, they established an in-house process and infrastructure that can consistently yield replicable results, designed for scalability.