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Cómo conseguir clientes como ejecutivo fractional en LATAM: guía en 9 pasos

Cómo conseguir clientes como ejecutivo fractional en LATAM: guía en 9 pasos

Conseguir tu primer cliente fractional no depende de suerte ni de anuncios: depende de un método. En este artículo te llevamos de una hoja de cálculo en blanco a tu primer contrato firmado en 9 pasos: inventaría tu carrera y destila tu nicho, define tu cliente ideal con números (revenue, headcount, región), activa tu red pidiendo feedback en vez de trabajo, y sostén al menos 15 conversaciones — la conversión promedio es 10%. Cuando llegue el interés, presenta una propuesta de liderazgo (no de consultoría) con retainer mensual, revísala en vivo con el prospecto y negocia alcance, nunca precio. Incluye calculadora de tarifas y el paso a paso completo.

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The Honest Leap of Going Independent with Teresa De la Garza
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The Honest Leap of Going Independent with Teresa De la Garza

Teresa De la Garza on the part of going independent nobody warns you about and the daily habits that got her through it.

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How to land Referrals from Trust Circles with Mauricio Suarez
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How to land Referrals from Trust Circles with Mauricio Suarez

Mauricio Suarez on why your next deal is probably already inside your network and how to organize it so you can actually find it.

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Your Network Is Your Moat: Community, Trust, and Fractional Work with Laís de Oliveira
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Your Network Is Your Moat: Community, Trust, and Fractional Work with Laís de Oliveira

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Personal Branding for Top Talent with Maiara Nakamura
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Personal Branding for Top Talent with Maiara Nakamura

Maiara Nakamura on why "what's my job title" is the wrong question and how personal branding helps you answer the right one.

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Existential Mastery for Fractional Leaders & Founders with Alex Souza
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Existential Mastery for Fractional Leaders & Founders with Alex Souza

Alex Souza on what existential mastery actually requires — and why your biggest obstacle as a fractional leader is your own mind, not the market.

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