How an Interim GM helped cover a Market Leader gap for a Proptech entering Mexico.

January 25, 2024

About the company

GoJom.COM revolutionizes property searches with its advanced metasearch platform, employing big data, algorithms, and AI to provide unparalleled insights to buyers. Complementing this, GoJom.PRO offers real estate agents a comprehensive SaaS solution, enabling them to streamline operations, gain priority listing visibility, receive buyer leads, and access quality listings for publication on GoJom.COM.

Primary industry:
Proptech
Financing status:
Seed
Primary Office:
Lima, Peru

Problem Statement

GoJom recognized the value of a senior profile with specific knowledge of the market in order to lead their expansion into Mexico, their highest priority market thus far. Their goal was to help set-up their initial operations for success.The profile they needed had +8y of experience, built operations from scratch and had the necessary contacts in the region in order to help run this process smoothly. Bonus: The candidate would have experience in a PropTech or Marketplace business in the past.

  • Year: 2022
  • Advisors matched: 2
  • Advisors selected: 1
  • Satisfactory outcome: Yes
  • Client satisfaction score for the advisor: 10/10
  • Client satisfaction score for Landa: 5/5

Case Study

Problem Statement

GoJom is looking to grow their business. At their current burn rate, it will be necessary to close their Series A round. Their current markets: PE, EC, COL lacked the size to be able to justify the added funding so MX was the right market to go into. Their team lacked the specific market knowledge and didn’t have the time to prioritize this launch.

Project Type
Executive Mentoring - Upskilling
Primary Skillset
Go-To-Market
Problem Type
Need additional senior talent in a short time
Potential negative Impact
Missed revenue opportunity
Missing growth targets
Time opportunity cost
Root causes
Lack of internal skill or seniority
Lack of market specific knowledge
Solution

A fractional CEO, with years in the market, will come in and help launch Mexico for a 4-month period. She helped set-up the business and work on establishing the initial partnerships required to get the business going. Additionally, she will help source talent from her network along a talent agency and hire a full time CEO, which will be trained and will retain this knowledge within the company for years to come.

Solution

A fractional CEO, with years in the market, will come in and help launch Mexico for a 4-month period. She helped set-up the business and work on establishing the initial partnerships required to get the business going. Additionally, she will help source talent from her network along a talent agency and hire a full time CEO, which will be trained and will retain this knowledge within the company for years to come.

Project Format & Description

Fractional Executive that acted as the Interim General Manager for GoJom’s operation in Mexico for a 4-months period, taking their operations from 0 to 1.

Time commitment

  • 4  months
  • 25 hours per week

Outcome and Impact

The project was completed in the agreed-upon time frame with a satisfactory outcome. The company rated the advisor with an NPS score of 10/10.
The advisor was responsive to the client’s needs and concerns in a timely fashion.

Ultimately the advisor:
  • Developed a Go-To-Market Checklist and Sensitivity Analysis
  • Helped set-up their legal entity and bank accounts
  • Supported all legal documentation and brand registration
  • Helped source and interview their first hires and full-time country manager
  • Helped adapt their product to fit the cultural differences in Mexico
  • Developed their initial partnerships