Case Studies

How Diego Benavides Landed His First Consulting Client in Record Time with Landa Club

Diego Benavides shares how Landa Club helped him secure his first consulting client; in his case a startup.

+1 New Client

Background

Diego Benavides is a seasoned executive with 23 years of experience leading multinational businesses across telecom, technology, and consumer goods in Latin America. He has held senior roles such as Chief B2B Officer, CMO, CTO, and Country Manager at companies including SKY, AT&T/DIRECTV, Hewlett-Packard, and Procter & Gamble, managing large commercial operations and multi-billion-dollar P&Ls. His expertise spans business transformation, go-to-market strategy, and AI-driven marketing and sales innovation. After a long corporate career, he recently began transitioning into consulting, looking to apply his experience to help companies scale and transform in the region. Like many first-time consultants, he is now focused on learning how to effectively position his expertise and secure clients.

The Challenge

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Navigating the Consulting Landscape as a Newcomer. Despite his extensive professional background, Diego found himself at a crossroads when it came to structuring his consulting proposals and targeting potential clients. The consulting world presented a different set of rules and expectations compared to his previous corporate roles. He needed a clear framework and practical tools to translate his experience into compelling offers that would resonate with prospective clients.
The Solution: Embracing Landa Club's Accelerator Program

Embracing Landa Club's Accelerator Program Recognizing the need for guidance, Diego decided to join the Landa Club and enroll in their accelerator program. He was drawn to the promise of practical tools and a supportive community that could help him navigate the intricacies of the consulting business. The program offered a structured approach, providing templates, frameworks, and training sessions designed to equip new consultants with the necessary skills.

Outcome and Impact

A Successful Client Engagement and Renewed Confidence

The impact of the Landa Club program was almost immediate for Diego. Armed with the easy-to-understand and practical tools provided, he was able to craft a compelling proposal in a short amount of time. This led to a successful engagement with a client who readily accepted his terms, all within the framework he learned at Landa Club. Diego is now in his third week of working with this client, experiencing firsthand the effectiveness of the program's methodologies.

"And honestly, the tools are so easy to understand and so practical that it took me very little effort to put together a proposal in a very short time for a client who ended up accepting the conditions I set for them under the Landa framework."

The experience has been incredibly rewarding for Diego, reinforcing the value of the templates, frameworks, discussions, and training provided by Landa Club. He highly recommends the course, emphasizing the invaluable insights gained from both the program content and the collaborative community of fellow consultants. Landa Club not only helped Diego secure his first client but also instilled in him the confidence and practical knowledge to thrive in his new consulting venture.