How Mariana Salazar turned draft consulting ideas into clearer positioning, pricing and outreach with Landa Club
Background
Mariana Salazar is a product, service, and experience consultant who helps organizations think more clearly about the experiences they create and the value they deliver. As she continued developing her independent consulting journey, she knew that the right network could make a meaningful difference, but finding a community with genuinely useful connections and support was not easy.
The Challenge
Mariana had learned that communities could be valuable, particularly because of the networks they create. But she also found it difficult to focus on communities that offered more than a long list of members or occasional conversations. She was looking for a place where people were willing to share their experience, offer thoughtful feedback, and collaborate in a practical way. At the same time, she had several important parts of her consulting business in draft form. Her positioning, pricing, and approach to connecting with potential clients all needed to become clearer and more actionable.
Mariana joined Landa Club and found a community of experts who were open to sharing what they had learned. Rather than simply offering access to a network, the community gave her a place to test ideas, ask questions, and get feedback from people with relevant experience. That support helped her consolidate the fundamental elements of her consulting offer. Ideas that had previously existed mostly as drafts began to take shape as clearer decisions around how she positioned herself, how she priced her work, and how she started building relationships around consulting.
Outcome and Impact
With insights and feedback from the Landa Club community, Mariana was able to transform early thinking into practical elements of her independent consulting journey. She gained more clarity around her positioning and pricing, while also becoming more confident about how to connect with people and explore consulting opportunities.
For Mariana, the value was not just in meeting experienced professionals. It was in finding a community whose members were willing to help one another move forward.
I have been able to get insights and feedback to transform them into actual elements of my positioning, my pricing, the way in which I start to connect with people around consulting.