How Landa Club helped Marianne Dologuin build a path into independent consulting
Background
Marianne Dologuin is a New York-based Product Manager focused on building AI-powered personalized messaging solutions. Alongside her full-time role, she is beginning to explore a new path in consulting, and looking for a practical way to turn her experience into an independent offering.
The Challenge
Starting a consulting business involves more than deciding what services to offer. Marianne needed to clarify her niche, understand how to price her work, identify the right clients, and create a repeatable way to find prospects, all while continuing in her full-time role. She also needed to navigate the operational side of becoming an independent consultant, including the legal and logistical considerations that come with setting up a practice. Without a clear framework, it can be difficult to know which decisions to make first or where to focus limited time and energy.
Marianne joined Landa Club's six-week accelerator to give her launch a clearer structure. The program walks through the fundamentals of positioning a consulting business, from defining a niche and setting rates to identifying an ideal customer profile and building an initial sales funnel. It also addresses the practical details of operating independently. Just as importantly, Landa Club expanded the network around her. By connecting with experts and alumni from companies on her target list, Marianne could learn from people with relevant experience and validate whether those companies were open to hiring fractional talent.
Outcome and Impact
The combination of structured guidance and peer connections helped Marianne sharpen her approach to prospecting. Instead of approaching the market broadly, she could focus her outreach on organizations with a demonstrated openness to fractional workers.
That network has also given her access to a range of perspectives and expertise, something she sees as one of the most valuable parts of the Landa experience. With a clearer understanding of her positioning, ideal customers, sales process, and operating requirements, Marianne is better equipped to build her consulting practice alongside her current career.
It's a gift to be surrounded by a range of experts who are so willing to share their expertise and knowledge.