4 Effective Ways to Get Clients as a Startup Consultant

March 22, 2024
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Do you want to start consulting, but struggle to get clients? If you don't know where to begin, don't worry, it's normal; it happens to all of us at some point. Finding the right way to get clients is neither easy nor quick.

Getting clients as a startup consultant may seem challenging, but with the right strategies and a proactive approach, it's possible to build a solid client base. And what better way to inspire you than with the testimonies of consultants who acquired clients using different strategies?

Here are four effective ways to get clients, based on real-life experiences of four TOP Landa consultants:

*Remember that these strategies are not one-size-fits-all. The right one for you will depend on the type of service you will offer. Adapt them according to your reality, stage, experience, and goals.

1. Offer Free Solutions

Find clients whose problems you can solve and offer your services for free. This strategy allows you to demonstrate the value of your skills and build strong relationships with potential clients. By solving a problem for free, you establish your credibility and increase the chances of securing future paid projects.

This act of generosity not only demonstrates your commitment to the success of your clients, but also allows you to highlight your knowledge and expertise in your field. Additionally, by providing solutions at no cost, you are eliminating the perceived risk for the client and creating an opportunity to establish a relationship of mutual trust.

2. Leverage Your Network

"Your network is one of your greatest assets".

Schedule proactive meetings with people in your network and let them know you're offering consulting services. This strategy shows initiative and demonstrates your interest in establishing solid professional relationships. During these meetings, take the opportunity to share information about your experience, areas of expertise, and how you can help solve the problems of your potential clients.

While opportunities may not arise immediately, maintaining regular communication with your network will help you stay top-of-mind. Over time, you'll see potential clients starting to come your way through your network.

3. Capitalize on Your Experience and Knowledge

If you've been recognized as an authority on certain topics, leverage that reputation to get clients. Share relevant content with your audience, whether through social media, newsletters, blogs, or WhatsApp messages, as one of our consultants did.

By actually demonstrating your expertise and knowledge, you'll attract the attention of potential clients interested in your advice and consulting services.

4. Re-Engage with Past Clients

Don't underestimate the value of reconnecting with people you've worked with in the past. Identify past clients with whom you've had a good relationship and propose working together again. Reminding them of your experience and contribution can reignite their interest in collaborating with you again on future projects.

If you have relevant experience in a specific area, such as leading quarterly report analysis as one of our members, leverage that experience to get clients. Identify companies or individuals who could benefit from your experience and propose working directly with them. By highlighting your experience and ability to solve specific problems, you'll increase your chances of securing new clients.

Getting clients as a startup consultant requires a combination of proactive strategies, leveraging networks, and demonstrating experience and knowledge. There is not a single correct answer, and the important thing is that you take the time to find the strategies that work best for you.